1010data Partners with Fractal to Deliver Enhanced Consumer Behavior and Market Trend Analytics
1010data, a provider of analytical intelligence and data sharing solutions to the retail, consumer goods and financial services markets, and Fractal, a leading AI and analytics technology and consulting firm, announce a new strategic alliance to deliver powerful insights into consumer behavior and enhanced market trend analytics. The primary focus addresses the needs of Retail and Consumer Packaged Goods (CPG) companies to help customers leverage data that identifies current and future trends borne of deep domain expertise in strategy and digital transformation.
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“The joint partnership with Fractal completes an important link in the insights value chain for our joint customers,” said Brian Bender, SVP of Partnerships at 1010data. “More and more companies need to understand the ‘why’ behind current purchasing trends including better synchronization between current purchasing trends and the external social forces driving that behavior. Fractal’s consulting expertise and its ConsumerHub social sentiment capabilities deliver another analytic dimension to inform companies of the ‘why’ market trends are happening. The insights help companies predict how they can proactively adjust planning and purchasing decisions to take advantage. We are very excited to see how the value of our partnership accelerates and enhances better decision-making for our joint customers.”
“We are delighted to partner with 1010data to enable #betterdecisions for our clients,” said Satish Raman, Chief Strategy Officer at Fractal. “As the world faces several pandemic related challenges, we believe that our partnership will improve the lives of consumers and businesses, by enabling more timely and better decisions from data. With insights from 1010data built into our AI solutions, products and services, we can help our clients better understand and meet consumer needs, in a rapidly evolving landscape.”
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Powered by 1010data’s industry-leading market intelligence data combined with Fractal’s industry leading consulting insights and AI-based tools, prospective joint clients will have an immediate competitive advantage. This combination delivers a deeper understanding of the “what happened,” the “why,” and the “so what” of recent performance and the “what’s next” for trends impacting future sales and promotions. Fractal plans to deploy 1010data’s Market Intelligence eCommerce data products as a foundational piece to their consulting engagements to enhance key insights into what is happening in the market. In addition, powered by Fractal’s ConsumerHub social sentiment analytics platform, the consumer story broadens into how brands are perceived, 1010data will integrate those insights to create joint solutions for category sizing, brand sizing, and shopper behavior.