New research from Experian finds that consumers are continuing to embrace digital transactions
As more people become accustomed to the security and convenience of the digital channel, digital transactions including mobile wallet payments are continuing to increase. According to our latest Global Insights Report, 38 percent of consumers expect to increase their online activity in the next 12 months and 60 percent of consumers are using a universal mobile wallet to make digital payments. Currently, the two top activities among consumers online are personal banking (58 percent) and ordering groceries and takeout food (56 percent).
“Both consumers and businesses have embraced the digital channel,” said Steve Wagner, global managing director of Decision Analytics for Experian. “What started as necessity has turned into a preference and a digital channel strategy simply isn’t enough. There needs to be a re-imagined customer journey that puts the consumer at the center.”
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The study also found that businesses are investing more resources around the digital experience. In fact, 9 in 10 businesses have a strategy in place related to the digital customer journey. 47 percent have put this strategy into place since Covid-19. In addition, more than a third of businesses are increasing staff or support for digital operations and experience, which is important because the research also found there is still a need to improve customer service online.
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To develop the study, Experian interviewed 3,000 consumers and 900 businesses across 10 countries around the world, including Australia, Brazil, France, Germany, India, Japan, Singapore, Spain, United Kingdom and United States, on insights related to consumer and business economic outlooks, financial well-being, online behavior and more. This report is the final in a longitudinal study exploring the major shifts in consumer behavior and business strategy throughout Covid-19.
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