Accenture Acquires Boutique Australian Consultancy Alphabeta Advisors, Bolstering Analytics-Led Strategy Services

Unique Combination of Cross-Industry, Insight-Driven Analysis and Accenture’s End-To-End Capabilities Will Help Clients Respond to Change and Drive Innovation

Accenture has acquired AlphaBeta Advisors, a privately held Australian consultancy that combines business strategy, data analytics and econometrics to advise leading organisations on how to respond to profound technological, economic and social change. This acquisition will enable Accenture to expand its analytics-led Strategy capabilities in market.

“Following a period of rapid growth, we are ready to take our business to the next level. By joining forces and combining our data-led advisory services with Accenture’s world-class strategy capabilities, we will be best positioned to guide clients on the journey from strategy through to execution”

As advisors to leading organisations across all major industries, such as government, technology and financial services, AlphaBeta Advisors helps clients to better understand the market forces shaping their industries now and into the future so that they can remain relevant, grow and be prosperous. AlphaBeta Advisors experts have worked on projects aimed at tackling some of Australia’s biggest contemporary challenges such as: the future of work; national reform programs; and technology and innovation, among many others.

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“In its short history, AlphaBeta Advisors has carved out a unique and differentiated position in the local marketplace,” said Bob Easton, chairman of Accenture in Australia and New Zealand. “We are strongly aligned in how we work with organisations to address some of the most pressing issues and opportunities of our time. AlphaBeta Advisors’s data and analytics-led approach to strategy and consulting will boost the specialised strategic advice Accenture offers clients to help them achieve competitive agility by turning data-driven insights into real action and impact.”

Founded in 2015, AlphaBeta Advisors has a presence in Sydney, Melbourne and Canberra, and employs an experienced team of approximately 35 people with backgrounds in data analytics, economics and public policy, among others.

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“Following a period of rapid growth, we are ready to take our business to the next level. By joining forces and combining our data-led advisory services with Accenture’s world-class strategy capabilities, we will be best positioned to guide clients on the journey from strategy through to execution,” said Andrew Charlton, founder and director at AlphaBeta Advisors.

In this past year, Accenture has made four other acquisitions in Australia, including SAP and business intelligence specialists, Icon Integration in February 2020; specialist Government consultancy, Apis Group in December 2019; big data and analytics company Analytics8 in August 2019; and cybersecurity and technology company BCT Solutions in June 2019.

“Our locally-focussed investment is helping to create further differentiation for our services in the marketplace. We know that innovation, underpinned by expert advice and powered by digital technologies, is a winning combination for our clients,” said Bob Easton.

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