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Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth 

6sense, the leading Account Based Orchestration Platform, powered by AI, announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid growth in 2020, building on recent major product releases including Dynamic Display Advertising, Account Based Retargeting, Value Metrics, Sales Alerts, and External Media Campaign Analytics.

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To date, 6sense has raised over $105 million to transform the way sales and marketing teams compete and win. The equity financing will be used to aggressively accelerate 6sense’s bold vision to unite revenue teams on a single platform that provides account insights and AI orchestration and ultimately delivers a superior way to engage target accounts.

Insight Partners is a leader in investing in changemakers who create transformational software and have explosive growth. Insight has invested in more than 300 companies and participated in over 40 IPOs. As a growth equity investor, Insight is focused on providing capital and operating expertise to the best software companies and helping them scale.

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“As a startup, a company can sell via personal relationships and word of mouth. In the scaleup growth phase, the equivalent is Account Based Marketing and Sales,” said Jeff Lieberman, Managing Director at Insight Partners. “After an exhaustive review process, we were blown away by the data-focused sophistication of 6sense’s technology and firmly believe it is the best solution for B2B companies who need to scale their go-to-market efficiency and grow revenue. The company’s account based solution should be a core part of every scaleup company’s growth strategy. We’re excited to invest in 6sense as the market-leading solution.”

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68% of the B2B buying cycle is completed anonymously online before brands ever talk to a prospect, which makes traditional tactics like cold calls, mass emails, and forms ineffective. To overcome this, 6sense connects intent signals from every channel, including the dark funnel and anonymous web visits, third party research, and false form fills to help revenue teams uncover, prioritize, and engage with active buyers. This visibility enables brands to generate more sales opportunities, increase overall deal size, and win more consistently.

“Our mission is to tackle the biggest challenges facing B2B sellers and marketers by helping brands reach the right accounts for their business at the right time, through the right channels, and with truly engaging experiences,” said Jason Zintak, CEO of 6sense “Our company growth has been fueled by the success of our customers, and our Series C funding will enable 6sense to further invest in AI-driven orchestration capabilities to help companies of all sizes build and scale account based programs, uncover new opportunities, and efficiently create pipeline and revenue. We are extremely excited to partner with Insight, and leverage the unparalleled support they’ll provide as we scale our operations.”

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