25-year veteran marketing executive, Jennifer Jackson, joins the growing data company December 6
Actian, the leader in hybrid cloud data analytics, management, and integration solutions, announced that Jennifer Jackson has been appointed Chief Marketing Officer.
“101 Women We Admire in Sales and Marketing”
Jennifer brings 25 years of technology experience to Actian, where she will be responsible for developing and executing a global marketing strategy to drive growth. She is driven by customer outcomes and has a passion for data and analytics, continuous improvement, and developing women in technology. Prior to joining Actian, Jennifer most recently served as Vice President, Digital Marketing and Strategy at Teradata, where she led the digital, strategy, and operations functions focused on web modernization and strategy execution.
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“We are delighted to welcome Jennifer to the Actian team,” said Lewis Black, Actian CEO. “Jennifer’s deep knowledge of the industry, broad leadership skills, and strong capabilities in marketing execution are exactly what we need as we continue to grow and innovate in 2022 and beyond. Jennifer is committed to Actian’s strategy of transforming data management and integration, and we’re excited to see the success she can drive for our customers, partners, and teams.”
In 2020, Jackson was nominated for and completed an Executive Development Program led by 3D Leadership Group. Jennifer has been highlighted as one of Seismic’s “101 Women We Admire in Sales and Marketing,” served as an ITSMA panelist and guest on their “C-Suite Marketing” podcast, and featured in Pearson’s 10th edition of “Marketing: Real People, Real Choices” textbook for her work in web redesign. Before joining Teradata, Jennifer also worked for Compaq, Hewlett-Packard, and KoSa / Hoechst Celanese.
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“I am ecstatic about taking this next step with Actian,” said Jackson. “Actian has long-demonstrated a passion for developing ground-breaking hybrid data solutions, and the company truly enables digital transformation with global scale and reach for its customers and partners. The most influential factor in choosing Actian was its people. Employees are the heart and soul of a company. The team at Actian is aligned in their mission to help customers win through amazing products and services. I am very enthusiastic about this journey with a well-established company and looking forward to what we can accomplish together for our customers and the future of data.”
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