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AI Firm Sidetrade Hires David Turner as New CMO From Major US Software Vendor

AI firm Sidetrade has appointed tech industry veteran David Turner to lead its marketing group. David joins Sidetrade from major US software vendor Oracle NetSuite, where he was senior director, EMEA marketing. David Turner brings nearly two decades of extensive management and marketing expertise to his new role, having held senior marketing roles with Nucleus Software, Unit4 NV, and Coda Group.

One of David’s first responsibilities at Sidetrade will be to build a global marketing team focused on world-class demand generation and product marketing to support the company’s international growth. Commenting on his appointment, David Turner says:

I’ve joined Sidetrade at a really exciting time, with our reputation well established as a leader in leveraging AI to transform the order-to-cash process of major enterprises worldwide. Now Sidetrade is embarking on the next stage of growth, with our sights set on new markets, and generating business value for our current and future clients and their customers. I’ll be building a world-class marketing operation to drive our global success.”

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At Oracle Netsuite, David headed up marketing and demand generation in EMEA. He took his team from four to 30 strong, setting up new operations across 11 countries. His achievements include supporting the sales team to increase annual revenue significantly through both direct and indirect channels. “It’s an achievement I’m very proud of”, he says. David acted as the key spokesperson, turning technological capabilities and product functionality into compelling business solutions. He hopes the experience will prove useful when it comes to explaining the value of AI in an easy-to-understand way for business leaders.

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David also brings entrepreneurial experience, having conceived and helped to develop FinancialForce, a cloud software start-up, while at Coda and Unit4 NV, as well as running a number of businesses outside of the tech industry.

The experience of taking a business from idea to reality is something I find fascinating and rewarding, and it feeds into my thinking and leadership today”, says David.

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