Anonos BigPrivacy Deploys Technology Allowing Companies to Legally Use and Share Data That Otherwise Is Illegal Under the GDPR

Anonos BigPrivacy today announced that it was named a “Cool Vendor” in the Gartner Inc. report on Cool Vendors in Privacy Management available at anonos.com/gartnercoolvendor. In light of the EU General Data Protection Regulation (GDPR) now in effect, Anonos’ technology is being deployed to help organizations legally process data that has been collected for decades. Delivering the vital missing puzzle piece necessary for analytics and artificial intelligence (AI) to be legal under the GDPR, BigPrivacy patented technology creates non-identifying yet personalized data that makes data analytics and AI legal.

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“Proven techniques and processes like Anonos BigPrivacy technology are the state of the art for unlocking the value of data while respecting the rights of individuals,” said Jules Polonetsky, CEO of the Future of Privacy Forum.

• Just because your organization is GDPR compliant does NOT mean that you have the legal right to use data for Analytics & AI.

• Consent no longer provides a valid legal basis under the GDPR to process Analytics & AI not described with specificity and unambiguity at the time of collection.

• Is your company’s executive team comfortable signing-off on secondary use of data beyond what customers specifically and unambiguously consent to at the time of collection?

• Failure to comply with the GDPR can result in lost rights to access and use data and potential liability for data controllers, data processors, partners and customers.

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For companies that want and need to use analytics and AI to gain customer insights, deep learning, and to determine next best actions, Anonos BigPrivacy technology provides state of the art technical and organizational safeguards that enable organizations to process data in a GDPR-compliant, privacy-respectful manner using legitimate interest as the legal basis instead of consent. Adequate technical and organizational safeguards are imperative since the iterative nature of analytics and AI can make it illegal to rely on consent as the legal basis under the GDPR.

The Gartner Cool Vendor report highlights the paramount importance of new technologies that enhance privacy protection for organizations worldwide. Fine-grained insight into privacy risk and controlled use of personal data are among the highest priorities of security and risk management leaders around the globe. As highlighted in the report, Anonos BigPrivacy technology enables GDPR-compliant business analytics, machine learning, and data sharing. 

Anonos CEO, Gary LaFever, stated in a recent CNBC interview, “The way organizations have processed data for years – even for decades – now creates legal liability under the GDPR. Many firms are unaware that new technologies exist to enable lawful processing of compliant analytics and AI under the GDPR.”

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