Apartments.com Network Achieves Record-Breaking 1 Billion Renter Visits in 2020

Record Marketing Investment Delivers Significant Results for Clients

CoStar Group, the leading provider of commercial real estate information, analytics and online marketplaces, is excited to announce that the Apartments.com Network – consisting of Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and seven other leading marketplace websites – achieved one billion website visits in 2020, connecting renters with apartment owners at record levels across the country.

This milestone reflects the company’s unmatched growth and investment, garnering over 160 million more visits than last year, strengthening its position as the nation’s leading network with more visitors than all other competitors.

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More renters than ever are looking for a new apartment and more research is taking place from home, with renters taking advantage of the innovative virtual search tools available on Apartments.com and its network of websites. Renters took a record-breaking 170 million virtual tours – twice as many as last year – and viewed nearly 10 billion property pages in 2020.

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Driving this success was the company’s record marketing investment behind Apartments.com. CoStar Group increased its investment in marketing by 50 percent to nearly a quarter billion dollars in 2020, which resulted in over 10 billion media impressions. The marketing strategy included 23,000 commercials and double the amount of video-on-demand, streaming audio, social media and podcasts.

“The combination of our industry-leading marketing investment, coupled with significant product innovation, has produced tremendous results for our clients as more renters are turning to Apartments.com than ever before,” said CoStar Group Founder and CEO Andrew Florance. “We are extremely proud of the one billion visits and look forward to breaking this record again in 2021.”

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