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Arçelik A.S. Transforms its Business With Deloitte Digital and Salesforce

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Deloitte Digital recognized in annual Salesforce Partner Innovation Awards

Deloitte Digital announced that it has been honored with a Salesforce Partner Innovation Award for its work with Arçelik, a worldwide producer and marketer of consumer durables and consumer electronics. Through use of Salesforce Lightning, Sales Cloud, Service Cloud and Marketing Cloud, Deloitte Digital has helped Arçelik transform its business, improving its customer service model and upgrading its omni-channel digital capabilities.

For this innovative work, Deloitte Digital has been named a recipient of the Salesforce Partner Innovation Award in the Service Cloud category. The award was presented at Dreamforce 2018.

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With Salesforce and Deloitte Digital, Arçelik executed an omni-channel strategy to become more customer centric by providing consistent support and more attractive, personalized services. Utilizing the Salesforce Lightning Service Cloud implementation, Deloitte Digital assisted Arçelik in embedding central functionality, like appointment scheduling and a quick action panel, for agents to better react and assist customers. As a result, Arçelik increased efficiency and productivity to adhere to the needs of its customer base.

“Two skills were instrumental in bringing Arçelik’s omni-channel platform to life: a deep understanding of Salesforce products, as well as the capabilities required to navigate the complexity of today’s multi-channel, multi-touchpoint environment,” said Patrick Callewaert, partner, Deloitte Belgium, and deputy global and EMEA Salesforce alliance leader. “Equipped with those skills, Deloitte Digital’s dedicated team of business and technology innovators enabled Arçelik to create additional value for customers.”

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“Creating state-of-the-art customer experiences is the winning concept of our cutting-edge omni-channel platform, which is built on Salesforce,” said Hüseyin Öner, IT Director, Arçelik A.S. “The omni-channel platform reinforces Arçelik’s market leadership position in the field of customer service.”

“Our partners do incredible work, and the Salesforce Partner Innovation Awards honor their dedication to innovation and customer success,” said Tyler Prince, executive vice president, industries and partners, Salesforce. “As companies in every industry undertake digital transformations, they need trusted partners to bring innovation to life and successfully transform the way they run their businesses.”

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