ASEOHosting: Brands to Embrace Digital Marketing in Wake of Coronavirus
The coronavirus pandemic will force brands to embrace digital marketing more than ever before, announced Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHosting
The coronavirus pandemic will force brands to embrace digital marketing more than ever before, announced Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHosting.
“The coronavirus has created an unprecedented situation for businesses all around the world,” says Page. “It’s jumpstarted what was originally a gradual evolution towards distributed work. More people are now working from home than ever before, and I have little doubt that once the pandemic is over, that isn’t likely to change.”
The shift towards distributed work also represents a major shift in consumer behavior. Because so many people are stuck in their homes, eCommerce and expedited delivery have seen both a considerable upturn. Consequently, this also means that many traditional marketing tactics have lost a certain degree of value.
“Marketing departments are suffering the same setbacks as everyone else, but the impact of the pandemic goes beyond just staffing and budget,” explains Page. “In addition to many marketing campaigns being put on hold for the foreseeable future, and brands cannot rely on the upturn in traffic and awareness generated by large gatherings such as festivals or sporting events. Brands will need to shift their focus almost entirely to digital campaigns and remote fulfillment.”
Now well into its fourth month, the virus, known also as COVID-19, has surpassed 1.8 million cases worldwide and resulted in more than 111,000 deaths, according to the World Health Organization. In response to its high infectivity and potential to overwhelm healthcare infrastructure, governments around the world have issued sweeping lockdown orders. Non-essential businesses in major cities are shut down, and many people have been instructed to either self-isolate or shelter-in-place.
Page further notes that although the COVID-19 pandemic will pass eventually, at this point no one is entirely certain how long it will last. Moreover, it will have a permanent impact on consumer behavior and workplace dynamics. With this in mind, he advises that businesses take the time to not only understand how the pandemic has changed the media consumption habits of their audiences but that they also establish frameworks that allow them to more effectively adapt to an entirely new marketing paradigm.
“No one is really sure what the future holds,” says Page. “But what we know for certain is that coronavirus has had a marked impact on virtually every industry. It’s unlikely we’ll be able to go back to how things were before it struck, and businesses need to account for that in their marketing strategies.”
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