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BigID Strengthens Leadership Team with New Chief Marketing Officer

BigID, the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, announced the appointment of data security veteran Sarah Hospelhorn as the company’s new Chief Marketing Officer.

Hospelhorn brings over a decade of experience at high-growth tech companies – with expertise elevating brands, generating demand through industry leading content and campaigns, and accelerating industry growth and adoption. She joined BigID three years ago from data security company Varonis, where she led product marketing during a phase of tremendous growth, while helping shape and evolve the data-centric security market.

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Over the course of her tenure at BigID, she has amplified BigID’s presence in the market leading the launches of SmallID: the first on-demand, cloud data security solution; BigID Cloud: a cloud native data management platform; BigID’s Security Suite: ML-driven security solutions for finding and protecting crown jewel data; and BigID’s App Development Framework for Privacy, Security and Governance, among others.

Under Sarah’s leadership, BigID was named the fastest growing security company on the 2021 Inc 5000; Hot Company for Cloud Native Security by the Global InfoSec Awards; 2022 AI Breakthrough company; named to the Cybertech 100 and the Forbes Cloud 100, and more.

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Hospelhorn is the executive sponsor of the BigID Pride employee resource group, committed to supporting the LGBTQIA+ community, and the leader of BigID’s Women in Tech resource group, committed to creating social impact and promoting intersectional advocacy for women across the tech community.

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“Since joining BigID from Varonis, Sarah has built the BigID product marketing organization into the branding and messaging envy of the industry,” said Dimitri Sirota, CEO and co-founder of BigID. “She has been indispensable in growing the marketing organization into a leader in data protection, privacy and governance. We’re thrilled to have her step up into the CMO role.”

With Hospelhorn’s appointment, BigID will continue to accelerate its growth strategies to expanding the total addressable market, highlight BigID’s technology innovations, and drive adoption and customer loyalty across channels. Amidst BigID’s recent growth with strategic investment from ServiceNow, HPE, Splunk, and MongoDB, BigID continues to lead in innovation across the data management space – enabling organizations of all sizes to protect and manage their data to improve their security posture, accelerate compliance with data protection and privacy regulations, and get more value from their data.

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[To share your insights with us, please write to sghosh@martechseries.com]

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