Will assume operations role in addition to serving as BIGtoken’s chief revenue officer
BIGtoken® Inc., the first privacy-focused, opt-in data marketplace where people own and monetize their data, announced today that George Stella has been appointed president of the company.
Mr. Stella, 50, was named BIGtoken’s chief revenue officer in February 2021, bringing more than 20 years of digital media experience. As a co-founder of BIGtoken, Mr. Stella was the architect of BIGtoken’s commercial product strategy and executed its go-to-market plan.
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“We’re looking forward to George’s leadership at BIGtoken as we address the importance of consumers having control over their data,” said Christopher Miglino, chairman of the BIGtoken board and CEO of its former parent company SRAX (Nasdaq: SRAX). “He is intimately familiar with our strategy and is well-versed in the details of our product.”
As president of BIGtoken, Mr. Stella will be overseeing day-to-day operations in addition to fulfilling his responsibilities as chief revenue officer. He assumed these activities on May 19, 2021, following the departure of Lou Kerner. During his tenure as CRO, BIGtoken has counted nine of the top 10 CPG companies as repeat customers.
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“I’m committed to executing BIGtoken’s original promise: to allow consumers to own and monetize their data,” said Mr. Stella. “I understand how critical data is for brands at this juncture, and we’re committed to making the best, most accurate first-party data for brands.”
Mr. Stella’s shopper marketing experience over the past seven years includes sales and media positions at OwnerIQ and HookLogic. Mr. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Mr. Stella’s advertising career began at Comedy Central.
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