Borderless Access™ – 10 Years, Redefining Reach and Insights
Borderless Access™ marks a momentous milestone as it completes 10 years in the online and digital market research industry. Today, the company is a dominant, go-to player for managing the research process practice of accessing the best response from the right respondents through the right channel at the right time.
Borderless Access’s journey began in 2008 as a pioneer in the area of market research panels, with a BRIC focused footprint, which has now expanded to 34 markets with 3.71 million engaged respondents, establishing itself as an important stakeholder in the market research community. The company now offers a wide range of innovative technology-based market research products and solutions, catering to a diverse range of industry segments.
“Our entrepreneurial culture and ability to think ahead in time has allowed us to bring out cutting-edge technology-based MR solutions,” commented, Ruchika Gupta, Founder & CEO of Borderless Access. “This has enabled us to transform ourselves into a global company with active presence in USA, UK, Germany, and Dubai. Our focus is not only to develop a strong clientele but also develop a high-energy, forward-thinking team to take us to new heights.”
Borderless Access is the recipient of ‘Best Research Company of the Year’ award at MRMW 2017 and the prestigious ‘Red Herring Asia 100’ award. It also bagged the ‘Great Place to Work’ certification for the year 2018-19, proving it has successfully struck the right balance on both fronts.
“We’ve been the first ones to use advanced technology such as passive behavior, predictive analytics, and Machine Learning to sample, engage and deliver actionable research results for our clients,” said Dushyant Gupta, Executive Vice President, Borderless Access. “Our marketing and research capabilities have helped us to co-create research on research content with global brands like J&J, Microsoft, Unilever, Intel, Orange, Etihad, and PepsiCo amongst others and share the results about such innovative research techniques and approaches at international conferences,” he added.