Bounteous Harnesses the Power of Digital Asset Management for Commerce by Connecting Magento Commerce and Adobe Experience Manager Assets
Increase asset velocity and accelerate delivery by simplifying the administration and management of asset-heavy commerce environments
Bounteous, a leading insights-driven digital experience agency, announced the creation of the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. Working with Adobe, Bounteous built the connector to streamline processes and build a unified workflow allowing customers additional resources and time to focus on revenue-driving initiatives.
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Developed by Bounteous in collaboration with Adobe, the connector provides a seamless workflow between Magento Commerce stores and Adobe Experience Manager Assets giving Magento Commerce merchants advanced digital asset management capabilities. It accelerates the process by synchronizing product images to Experience Manager Assets and substituting image rendering used by the Commerce Cloud Integration Framework Connector so images are pulled from the Experience Manager rather than Magento for faster delivery. The integrated systems are managed by unified workflows that reduce time to market and dramatically increase asset velocity, reducing overhead and boosting ROI.
“Adobe Commerce Cloud gives our customers a competitive advantage by bringing the industry leading marketing tools to digital commerce. Merchants now have a seamless workflow between Magento Commerce and Adobe Experience Manager Assets, providing unified authoring and approval workflows from start to finish,” said Marc Infield, EVP of Technology at Bounteous. “With the Bounteous Connector for Magento Commerce and Experience Manager Assets, we bring the efficiencies of an enterprise DAM to Magento Commerce.”
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With the connector, commerce managers have access to Adobe Experience Manager Assets while maintaining standard Magento Commerce workflows. Implementations gain significant improvement in SEO and SEM by consolidating metadata imported in Experience Manager upon asset creation. Consequently, conversion rates increase by improving the user experience and delivering consistency across retail experiences.
“Regardless of category, rich media is crucial for engaging shoppers and improving conversion rates,” said Errol Denger, Director of Adobe Product Management. “The process of managing these assets through their lifecycle from production through publishing is highly complex and spans multiple groups. The integration streamlines this process enabling Magento Commerce merchants to simplify and accelerate the process of embedding to easily manage and embed rich media into their shopping experiences.”
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