TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud
BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of content, is proud to announce that BBTV has joined the Trustworthy Accountability Group (TAG) and has been awarded TAG certification.
TAG was created in response to Digital Marketers who are fighting against ad fraud, ad piracy, and malware. TAG focuses on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.
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“TAG is a first-of-its-kind cross-industry accountability program, says Todd Miller, Director of Compliance, Trustworthy Accountability Group (TAG). The program works to create transparency in business relationships and transactions that undergird the digital ad industry, while continuing to enable innovation.
The 2019 fraud rate in TAG Certified channels was 88 percent lower than a blended benchmark of IVT rates from MRC accredited anti-fraud vendors.
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“It’s an honour to be TAG certified and part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud,” comments Doug Johnson, VP Direct Sales, BroadbandTV Corp. “TAG certification confirms BBTV is continuing efforts against digital advertising fraud, and is committed to offering transparency and integrity for the company’s advertising partners.”
BBTV’s Direct Sales Team helps creators and companies tap into one of the world’s largest digital video ecosystems. BBTV delivers end-to-end premium video advertising solutions that includes premium content, scale, vertical reach, compliant audience targeting, transparency, and brand safety.
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