BV Investment Partners Announces Investment In Intent Data Platform Intentsify

Intentsify’s Intent Activation  platform powers account-based marketing and sales strategies for hundreds of B2B Fortune 500 and high-growth middle market customers.

BV Investment Partners (BV), a middle-market private equity firm focused on the tech-enabled business services, software and IT services sectors, announced a significant strategic investment in intent data software and solutions provider Intentsify to help accelerate growth and product innovation.

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Intentsify, co-founded by Marc Laplante, Mike Kelly, Ed Laplante and Eric Belcher in 2018, has consistently achieved strong growth fueled by B2B businesses seeking data-driven insights to efficiently identify and engage targeted accounts showing buying intent. Since inception, the company has gained more than 150 customers, quadrupled annual revenue in both 2019 and 2020, and will close 2021 with 3x annual revenue growth.

Complementing customers’ existing intent data sources, Intentsify’s Intent Activation ™   software ingests and layers multiple types of buyer intent data—including Intentsify’s several proprietary data sources—to deliver a broader, more accurate view into which targeted accounts are in-market to purchase and the issues they care about. This enables marketing and sales teams to focus time and resources on the right accounts, and use the right channels and messaging.

Justin Harrison, Managing Partner of BV Investment Partners, said, “Intentsify uses its proprietary technology backed by a global data science team to power numerous marketing, sales, and customer success use cases. Intentsify’s co-founders have long experience in this field and are acknowledged thought leaders in the intent data space who have built a strong company with an impressive leadership team, and we look forward to working with them to scale their business.”

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