Introduction of NielsenIQ to Crux Intelligence ecosystem delivers unprecedented third-party data benefits to enhance Business Intelligence analysis
Crux Intelligence, a business intelligence company providing a comprehensive suite of augmented analytics products that puts AI in the hands of every business user, announced that they have joined the NielsenIQ Partner Network, the consumer packaged goods (CPG) industry’s largest open ecosystem of tech-driven solution providers. Through the agreement, Crux Intelligence customers will gain access to reliable, unbiased third-party data from NielsenIQ for the first time, augmenting first-party data assets to provide a comprehensive and predictive AI-driven Business Intelligence solution.
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Since launching in the U.S. in 2016, the NielsenIQ Partner Network has helped to drive business value for more than 200 unique NielsenIQ clients by simplifying industry collaboration, providing more accurate and relevant results for NielsenIQ Partners that better align with the ways clients measure their business. The new relationship between NielsenIQ and Crux Intelligence will make high-quality NielsenIQ data directly available for use on Crux Intelligence’s proactive, AI-powered and natural language-enabled analytics platform.
Business Intelligence is an essential tool for businesses in the competitive CPG industry, enabling brands to derive important insights into the preferences and behavior of their customers. The addition of third-party data to companies’ existing datasets improves the precision and richness of AI-driven insights, offering an unbiased proof point to further validate a brand’s owned data assets.
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“We are thrilled to be working so closely with Crux Intelligence,“ said Gillian Bielecki, North America Market Leader, NielsenIQ Partner Network. “This is the first-time third-party data has been integrated directly into the Crux platform side by side with first-party data—representing a significant step forward for our mutual customers, enhancing both their analytics and predictive capabilities.”
“We are excited to work with NielsenIQ. By combining NielsenIQ’s industry intelligence with AI-powered analytics from Crux Intelligence, we can help consumer goods companies and retailers make market-shaping decisions. Crux Intelligence will help NielsenIQ users identify, diagnose and react to opportunities and gaps in the marketplace with unparalleled ease, accessibility and speed.” commented Kathy Leake, CEO at Crux Intelligence.
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