Gartner Honors TCS with 2020 Communications Award for its Business 4.0 Digital Campaign
Global IT services, consulting and business solutions organization, TCS has won the 2020 Gartner Communications Award. Gartner recognized and honored TC for its excellent campaign Digital Transformation with Business 4.0™. TCS won the award in the category “Excellence in Building a Corporate Brand”.
At the time of this announcement, TCS CMO, Rajashree R, said, “We are delighted to receive this recognition from the expert jury. To showcase how our Business 4.0 thought leadership framework helps enterprises draw up their digital transformation roadmaps, we leveraged storytelling as a powerful tool, and got our customers to narrate their individual growth and transformation journeys.”
From driving mass personalization efforts to enabling startups arm themselves with a balanced approach toward product and customer-centricity, TCS Business 4.0 represents a total ‘culture shift’ toward an insights-based economy, driven by basics of computing, AI and Machine Learning, Automation and Robotics, and so on.
TCS Business 4.0 point outs these 4 technologies as the pillars of digital era:
According to TCS Business 4.0, insurance, telecom and banking are the leading sectors with the highest ability to derive insights from data, and thus lead the AI adoption race.
Rajashree added, “The outcome was a very effective communication of how our framework works in real life, and a differentiated positioning for TCS in the market. The large number of market-defining transformational engagements we have entered into in the last couple of years is a strong validation of that strategy.”
What is TCS Digital Transformation with Business 4.0™?
TCS launched the Business 4.0 thought leadership framework to provide enterprises a roadmap for their digital transformation. The framework identified four winning behaviors for success in the Business 4.0 world: Driving mass personalization, creating exponential value, leveraging ecosystems, and embracing risk, all accomplished by harnessing the power of new technologies such as cloud, internet of things, analytics, automation, robotics, and artificial intelligence.
In a highly disruptive digital era, communications service providers are playing a very crucial role, often considered to be at the vanguard of every digital engagement across any industry or social interaction. TCS is leading the way with its Business 4.0 Campaign — a highly sophisticated and future-driven digital transformation knowledge management center that taps into leadership insights from around the globe and every industry, helping customers understand market expectations and dynamics of personalization delivered in ‘agile’ mode.
TCS sealed the deal with very impressive metrics which pointed to clear impact on business performance
TCS’ Business 4.0 campaign was chosen from among 200 entries from organizations across 30 countries. It was recognized for defining a truly unique, differentiated brand that fulfills stakeholder needs, building a brand connection with external audiences, helping employees fulfill the brand promise, and measuring the impact of the corporate brand on employees and other audiences.
The Gartner Communications Awards support and showcase the great work of communicators who have achieved real, measurable business outcomes in their organizations.
“The judges loved this company’s approach to raising brand awareness through the eyes of their customers and making customers the hero of that story. Their multi phased layered effort involved brand ambassadors and several kinds of channels and storytelling approaches. And they sealed the deal with very impressive metrics which pointed to clear impact on business performance,” said Dorian Cundick, VP, Advisory, Gartner.
TCS Continues to Lead with Impactful Marketing and Communications Campaigns During the Pandemic
This year, TCS has already earned a host of awards from reputed institutions for its marketing and communications efforts. These include a Gold Stevie in the category Mobile Marketing Campaign of the Year and a Silver Stevie in the category Best User Experience at the 2020 American Business Awards®.
Additionally, TCS was recognized by Brand Finance as the fastest-growing brand of the decade by brand value, and among the Top 3 brands in IT services globally.
Currently, TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent AgileTM delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India’s largest multinational business group, TCS has over 443,000 of the world’s best-trained consultants in 46 countries.