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Kitewheel Expands Journey Management Platform With Self-Service Analytics and Business Intelligence

New embedded analytics capabilities will enable broader engagement with the business results delivered by journey management

Kitewheel, the leading solution provider for customer journey orchestration and analytics, announced the integration of a new business intelligence (BI) platform to enhance its data and analytics visualization capabilities. This industry-leading addition to Kitewheel’s suite of customer journey solutions will provide richer experiences for analytics teams by allowing users to view all their data in one place and enable more efficient journey orchestration.

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Overall, this integration will provide faster time to insights and speed up the journey orchestration timeline. The platform generates user-friendly, comprehensive reports leveraging data from Kitewheel’s Journey Discovery Analytics and Kitewheel Data Model solutions. This self-service model also allows Kitewheel clients to customize data visualizations and report types depending on the insights and level of detail needed. Users will be able to interact with and explore their data, drilling down to extract unique, data-rich findings as well as export and share reports more easily. With multiple dashboards per project and threshold alerts, this new capability offers endless possibilities for enhancing customer journey initiatives.

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“As the needs of analytics teams expand, so too must our Business Intelligence tools,” said Joshua Berkowitz, vice president of product at Kitewheel. “We are confident these self-service dashboards will bring Kitewheel’s analytical capabilities to the next level for our customers. By putting the power of analytics back in our clients’ hands, they will be able to easily digest and engage with their complex data stories in order to quickly glean insights and streamline journey orchestration.”

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