Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced that its global B2B marketing organization, Merkle B2B, has been named 2021 Large B2B Agency of the Year by The Drum. The Drum presented the award to Merkle B2B during a virtual award ceremony held on November 18.
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“We are honored to be named Large B2B Agency of the Year by The Drum,” said Michael McLaren, Merkle B2B global CEO. “Our team is passionate about the B2B industry – and we have a strong commitment to developing and executing integrated solutions that help meet our clients’ biggest challenges in today’s ever-changing digital landscape. This award reflects our teams’ tireless efforts in doing just that. It is with a huge amount of pride that we share this award with our clients, and we will continue to drive innovation and growth in the B2B industry.”
In addition to being named Large Agency of the Year, Merkle and its B2B organization were highly commended in multiple categories, including:
- Best B2B Educational Series, “McCain Foods and the Awesome Power of the Fried Potato”
- Best B2B Educational Series, Samsung Electronics America, “Samsung Elite”
- Best Demand-Generation Campaign, Workday, “Workday FY21 EMEA MQA Intent Activation”
- Best Use of Emotion in B2B Marketing, Sentry Insurance, “What Can Be”
The Drum Awards for B2B are global awards that recognize the marketers and companies behind the year’s most dynamic and effective business-to-business work. In 2021, there were 44 categories that reflect the advancing B2B industry and its business marketers who are continually adapting to a new and challenging world.
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The Large Agency B2B of the Year Award is a B2B award category designed for agencies that have demonstrated excellence in the implementation of business marketing solutions and ROI for their clients over the last year. The award is open to any agency with $200M+ in annual turnover and recognizes those that provide exceptional innovations and make a notable difference in the industry.
Michael Komasinski, President of Merkle/CXM, Americas, said: “It is great to see this recognition of our industry leading B2B team. B2B marketing today has completely transformed, and modern solutions require the integration of data, deep audience insight, technology, and creativity. Merkle B2B is unique in this market, and we are excited to see them continue to grow.”
Earlier this year, Merkle B2B was named Large B2B Agency of the Year by the Association of National Advertisers (ANA). It was also named the #1 B2B Marcomms Agency in the US and the #1 Fastest Growing US Agency by B2B Marketing. In addition, Merkle B2B was ranked #3 on B2B Marketing’s list of “Top 10 International B2B Marcomms Agencies and Networks” and #4 in the “Top 10 Rising Stars” category.
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