ChannelAdvisor Acquires Analytics Firm BlueBoard to Enhance E-Commerce Intelligence for Global Brands

By AIT News Desk On Jul 24, 2020

ChannelAdvisor Introduces Brand Analytics to Provide Brands Access to E-Commerce Monitoring and Digital Optimization Tools

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced that it has acquired BlueBoard, a leading e-commerce analytics company. Headquartered in Paris, France, BlueBoard helps leading global brands such as L’Oreal, Clarins, and Logitech gain a competitive advantage on their e-commerce channels with actionable insights into how their products are performing across thousands of retailer websites and marketplaces.

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By acquiring BlueBoard, ChannelAdvisor continues to enhance its capabilities for brands seeking to accelerate e-commerce growth. ChannelAdvisor will bring BlueBoard’s solutions to market as ChannelAdvisor Brand Analytics to help multi-channel brands manage online distribution, improve visibility, grow sales and protect their reputations by leveraging intelligence related to product assortment, pricing, brand product content, reviews, and search performance. ChannelAdvisor Brand Analytics will further enhance ChannelAdvisor’s Enterprise offering that helps brands solve their multi-channel marketplace, digital marketing, direct-to-consumer, first-party retail, drop-ship and fulfillment needs – all in a single, centralized platform.

“Brands are increasingly focused on their digital strategies and how to navigate rapidly-evolving consumer behavior. To do this effectively, they need best in class analytics to maximize visibility into their online channels so they can react quickly and appropriately to changing market dynamics. We’re excited to welcome the talented BlueBoard team and extend our analytics capabilities to help brands succeed in an increasingly competitive e-commerce environment,” said David Spitz, ChannelAdvisor CEO.

“ChannelAdvisor is a recognized industry leader in the e-commerce space. By joining forces, we are able to add our deep experience to help launch ChannelAdvisor Brand Analytics, which is positioned to empower multi-channel brands to succeed online,” said Kevin Cohen co-founder and CEO of BlueBoard. “Given ChannelAdvisor’s global reach, extensive customer base and sizable salesforce, we see an opportunity to scale the business quickly.”