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Comscore Announces A+E Networks to Join Comscore Campaign Ratings Beta Program

A+E Networks Will Gain Initial Access to Comscore’s Unduplicated Video Campaign Measurement Across Linear Tv, OTT, Desktop and Mobile

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that global content company, A+E Networks, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution. This news comes on the heels of the launch of the beta program in September of this year.

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“As consumers are engaging with HISTORY, LIFETIME AND A&E programming across multiple platforms, it is important that we understand and measure the impact of advertising,” said Don Robert, EVP Research, at A+E Networks. “Our goal is to measure the unduplicated audience across linear TV and digital platforms so that no audience is discounted.”

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“The widespread embrace of Campaign Ratings among leading media properties is proof-positive that the industry is eager to evolve how media is quantified and measured in a cross-platform environment,” said Bryan Wiener, CEO of Comscore. “We’re thrilled to welcome A+E Networks to the program and look forward to scaling and evolving this product with their partnership.”

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Comscore  is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

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