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Comscore Sees Record Online Spending Across ‘Big 3’ Holiday Shopping Days

Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019

As consumers increasingly turned to online shopping this holiday season, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that online spending across Thanksgiving, Black Friday and Cyber Monday (the ‘Big 3’ holiday shopping days), reached record levels in 2020. Total online consumer spending exceeded $22 billion, an increase of 25% compared to 2019.

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