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Credera Achieves the AWS Data and Analytics Competency Status

Credera, a global boutique consulting firm focused on strategy, innovation, data, and technology, announced the achievement of the Amazon Web Services Data and Analytics Competency. The designation recognizes that Credera has demonstrated success in helping customers evaluate and use modern tools and best practices for collecting, storing, governing, and analyzing data at any scale.

Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. Credera houses Omnicom’s Amazon Center of Excellence, enriched by this recent achievement of the Data and Analytics Competency status.

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“Achieving the AWS Data and Analytics Competency is a celebration of Credera teams working together with our global clients to deliver innovative data solutions powered by modern AWS engineering,” said Ryan Gross, Credera Partner and Data & Analytics leader.  “We are just getting started, and we’re excited to accelerate our efforts to apply the latest AWS technology to our shared customers’ toughest challenges.”

“Over the past two years, Credera has transformed the way our people and our clients think and work with data,” said James Breeze, Credera Managing Director and UK Cloud Practice leader. “We equip our team members with AWS’ market-leading tools to explore data, uncover patterns, and infuse insights into everything we deliver with our clients.”

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Credera has a long history of successfully delivering high-value data platforms to address clients’ complex problems using AWS technology. This Data and Analytics Competency recognizes Credera’s deep data platform experience and highlights the unique value Credera unlocks with clients by applying its rigorous data methodology. Solutions like Credera’s Marketing Analytics Platform drive customer engagement, conversion, and lifetime value by generating and activating real-time data insights.

“Through our Amazon Center of Excellence, Credera blends world-class talent and proven methods for data science, AWS engineering, analytics, and precision marketing,” says Jeff Townes, Credera’s Partner of Cloud Solutions and Alliances and Amazon Center of Excellence lead. “Our Data and Analytics team continues to innovate to serve our clients together.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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