Data Axle Brings Rich SMB Data and Insights to the Openprise RevOps Performance Platform

By AIT News Desk On Apr 26, 2021

Partnership provides B2B marketers access to comprehensive SMB data via the Openprise Data Marketplace to enrich first-party data, boost campaign performance

Data Axle, the leading provider of data and real-time intelligence solutions, announced today a partnership with Openprise to provide additional business data coverage for the Openprise RevOps Performance Platform™. The new integration, delivered via the Openprise Data Marketplace, provides a best-in-class source of small and midsize business data to Openprise customers.

Openprise helps B2B companies simplify their martech stacks and automate critical business processes like list loading, cleansing and enrichment, account scoring, attribution, building centralized customer profiles, and hundreds more.

By integrating Data Axle’s comprehensive business data, Openprise and its customers will now have complete access to Data Axle’s US business database via both Data Axle’s Search, Scan, and Match APIs and the Openprise Data Marketplace. The Data Marketplace delivers instant access to leading B2B and B2C data providers, enabling Openprise customers to incorporate the data they need to manage go-to-market initiatives.

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“Openprise customers can now take advantage of the additional data coverage the partnership with Data Axle introduces to our platform,” said Allen Pogorzelski, Vice President of Marketing at Openprise. “Data Axle’s business data offering boasts unmatched depth, accuracy, and coverage, making it an invaluable addition to the Openprise Data Marketplace.”

Openprise customers can use Data Axle’s deep and precise business data to enhance their first-party data with firmographic elements and create a more comprehensive view of their existing data files. This integration also enables real-time querying, analysis, and aggregation—all of which help to identify impactful market opportunities.

“We’re excited to partner with Openprise to deliver a top-tier source of business insights for their B2B marketers,” said Data Axle’s Bob Toth, SVP and GM, Licensing. “Data Axle’s business coverage, spanning major corporations, local mom and pop shops, home offices and even contractors, will enable Openprise to support their clients’ business growth objectives much more broadly. We’re thrilled to be a part of this focused approach to bring Openprise users the rich proposition today’s data-driven marketers require to be successful.”