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Dor Announces Breakthrough Foot Traffic Sensor for Increased Retail Agility

Breakthroughs Include Advanced Thermal Imaging and Two-Year Battery Life

Dor, the cutting-edge data visualization and analytics solution for physical spaces and creator of the world’s first battery-powered, thermal-sensing people counter, announced product developments that further support the needs of enterprise retailers to grow their businesses and exceed customer expectations.

.@DorTechnologies announces new developments in breakthrough foot traffic sensor for retailers including extended battery life #makeitcount

Hundreds of retailers already enjoy how simple it is to install Dor’s quick and intuitive peel-and-stick sensor. Additional developments include:

  • Thermal imaging: Supports larger, higher-traffic doorways with industry-leading accuracy
  • Extended battery life: Two years of uptime for uninterrupted counting
  • Anonymous detection: Increased precision without compromising customer privacy
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“We are excited to bring more robust foot traffic counting functionality and increased data enrichment to retail enterprises,” said Michael Brand, Dor co-founder and chief executive. “Shoppers are demanding more meaningful in-store experiences and retailers can only keep up with those expectations with accurate data about how their stores perform.”

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Gregg Golembeski, Dor co-founder and CTO adds, “Our customers love Dor’s ease of installation — so we doubled down on battery life and accuracy, allowing our customers to measure foot traffic at thousands of locations with a deployment rate unmatched by competitors.”

Dor is currently measuring the performance of thousands of stores nationwide. The company secured $8.5 million in funding last August after launching its analytics platform, which makes sales and foot traffic data immediately actionable.

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