Combines first and third-party data with the industry-leading CDP and new alliances to coordinate highly personalized omnichannel engagement
Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, unveiled D&B Rev.Up, an open and agnostic platform that aligns teams, data and technology to deliver relevant and engaging buyer experiences for target accounts. D&B Rev.Up ABX is the first product in market to bring together first- and third-party data, activation capabilities and measurement, on top of its industry-leading customer data platform (CDP), giving sales and marketing teams a singular view of an account from targeting to revenue.
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Marketing has become increasingly challenging in recent years, with more complex martech and salestech stacks, an increase in privacy regulations and the shift to digital, accelerated by the move to remote work. At the same time, marketing leaders are being tasked to do more with less and hold an equal responsibility for revenue generation, requiring a closer alignment with sales and operations leaders. In fact, a recent study of over 2,400 business-to-business (B2B) sales, marketing and operations leaders found that companies with an aligned revenue engine grow 19 percent faster and are 15 percent more profitable.
“As sales and marketing leaders move to shared revenue responsibility, it becomes important to gain a common view of the customer throughout the buying lifecycle,” said Stacy Greiner, Chief Marketing Officer at Dun & Bradstreet. “We designed D&B Rev.Up ABX to simplify marketing and sales workflows by providing data, targeting, activation and measurement in one platform, using an open architecture that allows teams to complement and capitalize on existing investments.”
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Open, channel-based approach offers flexibility for account-based programs
D&B Rev.Up ABX takes a channel-agnostic approach that provides a 360-degree view of accounts, contacts, campaigns and sales plays. This approach offers clients the ability to address the channels that matter most and offers the flexibility to connect directly into existing martech or salestech stacks.
With its industry-leading CDP at its core, D&B Rev.Up ABX can ingest and unify first and third-party data and use advanced modeling to build and prioritize audiences that can easily be syndicated to an existing salestech and martech environment. It also includes a growing ecosystem of connectors for ease of integration and new account-based reporting and attribution to measure and optimize customer engagement.
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