Equilar Launches ExecAtlas on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace, and Announces Strategic Partnership With Silverline

By AIT News Desk On Sep 21, 2020

Equilar, a leading provider of executive and board data solutions, announced it has launched ExecAtlas for Salesforce on AppExchange, empowering sales organizations navigating a complex B2B selling environment to accelerate the number one driver of new business opportunities—warm introductions to executive decision makers.

A major pain point for CRM users is obtaining high-quality executive and key decision maker data to quickly identify network connections at the top of every account.

“Accurate C-Suite data and mapping connections for warm introductions forms the backbone of effective B2B enterprise sales,” said David Chun, CEO and Founder of Equilar. “How you organize your most influential executive contact data within your CRM to uncover referral opportunities will make the difference between winning new accounts versus poorly coordinated, cold-call outreach.”

“Equilar is a welcome addition to AppExchange, as they power digital transformation for customers by connecting them with executive decision makers to help drive new business opportunities,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”

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Equilar ExecAtlas organizes data to tap into and maximize the value of the connected executive and board networks to help win new deals:

Map connections from your executive contacts to target accounts
Build pipelines with new prospects using the network of your best contacts
Shorten sales cycles through key decision makers and influencers at target accounts
Maximize sales intelligence with a unified contact record for executives and board members across companies
Enrich contact data by tracking leadership changes with daily updates of over 600,000 executives and board members
Leverage Salesforce Einstein AI with clean contact data to uncover new business insights

As part of the launch of ExecAtlas for Salesforce, Equilar entered into a strategic partnership with Silverline, a Salesforce Platinum Partner with deep expertise in the Financial Services and Healthcare industries.

“Silverline started more than 10 years ago helping our Private Equity and Wealth Management clients really understand the power of the Salesforce platform,” said Rich Resnick, President and Co-Founder at Silverline. “Our strategic partnership with Equilar further expands Silverline’s portfolio of sales enablement solutions. Equilar’s relationship mapping technology helps firms triangulate and develop high-potential opportunities at target accounts. ExecAtlas for Salesforce complements Silverline’s industry focus and technical expertise, delivering maximum value for our clients’ CRM investment.”

“Equilar and Silverline maximize customer success by combining technical implementation and processes with an integrated network connections map of key executive decision makers, unlocking the power of executive networks to drive new business,” said Chun. “We are uniquely positioned to provide sophisticated Salesforce solutions that enable sales teams to coordinate outreach, drive engagement through warm introductions, and win.”