FICO Strategy Director and FICO Marketing Solutions Demonstrated Technical Proficiency to Enable Customer Centricity and Agility in the Cloud
Today at FICO World, FICO, the leading provider of analytics and decision management technology, announced that FICO Strategy Director and FICO Marketing Solutions achieved Amazon Web Services (AWS) Financial Services Competency status.
Financial institutions recognize AWS experience in deploying innovative and mission-critical applications in the cloud, and the value of the good practices required to achieve AWS Financial Services competency. These two competency achievements bring FICO’s total to five, making it the software vendor with the most solutions with an AWS Financial Services Competency designation in the AWS Partner Network.
The designations recognize FICO for delivering robust solutions on AWS to help organizations improve customer engagement within financial services by optimizing their decision management strategy and engaging customers across any mix of channels with personalized, contextual, real-time interactions. Strategy Director and the Marketing Solutions join FICO® Customer Communications Services (CCS), FICO® Decision Management Suite and FICO® Siron™ Anti-Financial Crimes Solutions on the AWS Partner Network with the AWS Financial Services Competency status.
“FICO is dedicated to delivering Cloud solutions that leverage artificial intelligence and predictive analytics that can improve financial institutions customer engagement and decisioning strategies,” said Claus Moldt, executive vice president and chief technology officer at FICO. “We are glad to receive our fourth and fifth AWS Financial Services Competencies. Strategy Director and FICO Marketing Solutions both play vital role in empowering financial institutions’ digital transformation journey.”
Achieving the AWS Financial Services Competency differentiates FICO as an AWS Partner Network (APN) member that has demonstrated relevant technical proficiency and proven customer success delivering secure solutions seamlessly on AWS globally. To earn the designation, APN Partners must demonstrate significant industry expertise, have readily implemented solutions that align with AWS best practices with customers in production, and have staff with AWS-certifications.
The FICO Marketing Solution is an integrated set of products for marketing professionals that unites self-serve data integration, advanced analytics and omni-channel marketing execution to better engage customers anytime, anywhere. It simplifies and accelerates the process of tapping diverse sources from today’s complex data environment and operationalizing useful insights from them.
FICO Strategy Director is a portfolio management solution giving business users powerful yet simple tools to proactively segment portfolios into granular groups, creating appropriate offers and treatments that maximize profitability and customer satisfaction. The solution helps financial services institutions make smarter decisions related to collections, marketing, authorizations, overdraft management, pricing, pay/no pay, fee waiver and deposit holds, which translates into higher profitability, faster compliant decisions and improved customer loyalty.