Acquisition of high-growth data company with $1B US addressable market
Transformative acquisition diversifies Flotek’s business across hydrocarbon value chain
Flotek Industries, Inc. announced today it has acquired 100% ownership of JP3 Measurement, LLC (“JP3”), a privately held leading data and analytics technology company, in a cash-and-stock transaction. The transaction is valued at approximately $34.4 million, comprised of $25 million in cash and 11.5 million shares in Flotek common stock, with the assumption of $1.3MM of debt and an additional $5 million earn-out based on appreciation of Flotek’s share price.
JP3’s innovative, real-time data platforms combine the energy industry’s only field-deployable, inline optical analyzer with proprietary cloud visualization and analytics, to radically increase processing efficiencies and valuation of natural gas, crude oil and refined fuels. The transaction positions Flotek for accelerated growth and diversifies the Company’s business across all segments of the hydrocarbon value chain, while enhancing existing chemistry applications and broadening its customer reach across the midstream and downstream sectors.
John W. Gibson, Jr., Chairman, President, and Chief Executive Officer of Flotek stated: “This market has created such chaos and uncertainty that numerous growth opportunities – both organic and inorganic – have emerged. We have been disciplined in vetting those opportunities with a desire to reduce our dependence on rig count and the US unconventional market, while establishing an offering in the digital transformation market. With the acquisition of JP3, we are able to diversify our revenue stream and better serve our customers amidst accelerating digital transformation in the energy industry. The estimated $1 billion addressable market in the US alone provides significant revenue growth opportunities.
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“Together with JP3, we have a shared vision for being the platform that optimizes profitability from the reservoir to a hydrocarbon molecule’s final destination. The automation of real-time analysis of flowing products brings tremendous value to the midstream energy sector and in the delivery of refined fuels. The more we know about our hydrocarbons, the more efficient, clean, safe and profitable we become as an industry,” continued Gibson.
JP3 President Matt Thomas stated, “Our outstanding team at JP3 has built a technology platform that brings significant increases in profitability to over sixty clients by maximizing the value of their hydrocarbons through our real-time analysis of flowing products and our cloud-based monitoring solutions. Flotek’s strong liquidity position can fuel growth opportunities by accelerating our Data-as-a-Service (DaaS) product offerings and expanding our reach into international markets. The energy industry is in a state of transformation, and we look forward to helping companies capture cost savings and generate higher revenues through the application of our proprietary technology.”
The acquisition offers compelling strategic and financial benefits for Flotek by:
- Adding high growth business with proven technology platform that supports digital transformation in the energy industry;
- Providing clear runway into $1 billion addressable market with significant international opportunity utilizing Flotek’s global reach;
- Building on JP3’s strong value proposition for customers, with the automation of real-time analysis driving increased profitability for customers even in a weak oil market;
- Opening up significant downstream distribution opportunity highlighted by the recently-announced joint marketing agreement between JP3 and Phillips 66;
- Creating opportunity for recurring revenue at high margins by accelerating JP3’s continued transition to a DaaS business model;
- Diversifying Flotek’s business across all segments of the hydrocarbon value chain, while enhancing existing chemistry applications and broadening its customer reach across the midstream and downstream sectors.
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In conjunction with the transaction, Flotek will create a new Analysis & Data division, which will be led by Thomas as Flotek Executive Vice President, in addition to his continuing role as President of JP3. Additionally, JP3’s Chief Data Officer James Dixson will serve as Senior Vice President of the Analysis & Data Division. JP3 will continue to be headquartered in Austin, Texas.
As an inducement to join the Company and to closely align interests with the Company’s shareholders, Thomas has been granted 507,000 restricted stock awards (RSAs) that will vest over three years and performance-based options representing approximately 461,000 shares of the Company that will vest based on achievement of the closing stock price for the Company’s common stock for a 20 consecutive trading-day period, with full vesting at closing prices at or above $7.00 per share for a 20 consecutive trading-day period. The options have an exercise price equal to the closing price of the Company’s shares on the date of grant. As a part of the inducement plan, the Company expects to offer equity – including RSAs and performance-based options – to other JP3 leaders and employees representing no more than 815,000 shares of the Company.
As a part of the transaction, the sellers of JP3 have the right to nominate one member to Flotek’s Board of Directors, subject to approval by the Company’s Governance & Nominating Committee.
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