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Flow Solutions Applauded by Frost & Sullivan for Disrupting in-Store Retail Operations With Its Analytics-Driven Platform

The Scalable AI Platform With Cloud Services Integrates Clients’ Existing Data to Enhance Operational Efficiency

Based on its recent analysis of the Asia-Pacific crowd analytics market for buildings, Frost & Sullivan recognizes Japan-based Flow Solutions, Inc. with the 2020 Asia-Pacific Crowd Analytics for Buildings Entrepreneurial Company of the Year award. Flow Solutions empowers its clients with a competitive edge by integrating retail data analytics, simple-to-use platforms, and exemplary customer ownership experience tools. Flow, the company’s proprietary platform, has disrupted brick-and-mortar businesses’ operational decision-making models, in particular, those pertinent to retail environments such as malls and mixed-use buildings. The AI and machine learning-powered platform collects data on customer behavior and analyzes the information to propose actionable recommendations to retail management.

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The company stands out for enabling change management that addresses marketing gaps. After carefully assessing a retail owner’s needs, the analytics system visualizes the cause of a store’s low sales among specific products and proposes the best action to attract consumers. Flow has supported sales improvements for over 800 stores in the form of efficient store operation and performance by predicting scenario-based outcomes, recommending a more effective store layout, and measuring the effects of clients’ marketing initiatives.

“Leading the retail and buildings application sectors, Flow Solutions has expanded its portfolio to address clients’ occupancy and congestion as well as energy efficiency trends,” said Melvin Leong, director of Industrial Practice at Frost & Sullivan. “Flow helps optimize a building’s occupancy traffic and uphold safety amid the current COVID-19 pandemic. Its advanced crowd analytics is embedded with AI and is IoT-enabled, making the company a leader in technology best practices, industry convergence, and entrepreneurship in the competitive analytics and buildings industry.”

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Although an emerging company, Flow Solutions has proven its brand reliability through partnerships with major IoT players such as Fortinet, Cisco, and Aruba Networks. Currently, the company is expanding its reach into Australia and entering non-retail segments; impressively, IBM is one of  its earliest customers. Beyond enriching its strong portfolio of retail solutions, these growth initiatives will provide crowd and visitor management tools for corporate office buildings.

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“Flow Solutions integrates customer training tools, such as eLearning modules, into the platform. It supports clients’ continual learning and data use via e-mail reports, online seminars, and follow-up meetings,” noted Leong. “Moreover, Flow Solutions customizes its solution by working closely with clients’ marketing teams on site and continually monitoring the entire crowd tracking and analysis process. As part of its superior ownership experience, the company has established a reputation for providing stable and highly usable data, logical solutions, and a simple end-user interface.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in devising and implementing a robust growth strategy. The recipient has shown strength in product and technology innovation, customer value leadership, and rapid response to market needs. Frost & Sullivan analysts compare the emerging players in the industry and recognize the best practices that are position them for future growth excellence.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

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