FormFree has promoted Cindy Snow to the position of Chief Operating Officer (COO). In her role as COO, Snow will craft efficient systems that elevate FormFree’s performance while directly overseeing business operations, product management, business intelligence, integrations and customer support.
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Snow joined FormFree as a product manager in May 2019 and quickly advanced to director of product marketing. During her tenure at FormFree, Snow has facilitated partnerships and product updates that enhance lender speed, pull-through rates and security at a time of accelerated growth for FormFree. Notably, Snow’s initiatives have led FormFree to see a surge in user adoption, with the organization rounding out 2019 with a 65% increase in AccountChek verification reports over the previous year.
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“Since day one, Cindy has created operationally excellent processes that have helped FormFree deliver top-tier service to our 1,000-plus mortgage lender customers,” said FormFree Founder and CEO Brent Chandler. “Her collected and methodical approach to complex challenges has earned her the respect of the entire organization, and I know she will excel in a position of executive leadership.”
“An agile and innovative organization, FormFree’s engages my full professional skill set, which both gratifies and motivates me,” said Snow. “I’m excited to have a hand in FormFree’s mission to revolutionize the credit decisioning landscape.”
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