GameDay Leverages Sisense to ‘Infuse’ Visualization Data and Reduce Time and Cost for Customers

Global sports technology leader GameDay has selected Sisense, the leading AI-driven platform for infusing analytics everywhere, to revolutionize its data visualization capability in its new ‘GameDay View’ solution.

GameDay obtains its data through its users, whether that be a player, coach, or sporting organization logging in and completing a registration form. GameDay View is offered to the majority of GameDay customers, who are then able to track in real-time the retention of their participants, year on year.

Why Sisense?

Chris Guest, Commercial Director at GameDay said they chose Sisense because it gave them the ability to build within their own technology stack, so Sisense could become ‘infused’ as a standard part of their offering for all their customers. 

Sisense goes beyond traditional business intelligence by providing organizations with the ability to infuse analytics everywhere, embedded in both customer and employee applications and workflows. Sisense customers are breaking through the barriers of analytics adoption by going beyond the dashboard with Sisense Fusion – the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time.

“At GameDay, we surface key information about events happening through various ways, such as an individual registering to attend an event or logging onto the GameDay mobile app to see where they’re coming in their competition. As we were collecting data, we wanted to put it in a more visualized format for the sports and organizations to be able to make better, more accurate decisions in real-time,” he said.

“Sisense was chosen because it was a very promising 100% cloud-based solution, using the concept of ElastiCube, which bypasses a traditional data warehouse. The complexity and huge volume of our data meant that we needed to explore a modern data warehouse.” 

GameDay is 12 months into its journey and is already seeing significant results, including a reduction in time and costs and the ability to make informed decisions in real-time. Work that would have previously taken 8-16 hours to complete and analyze specific data could be achieved in minutes and within a few clicks of a mouse.

The company is also able to compare results on a yearly basis, such as the growth of participation, growth of female participants, or retention across a certain age group. 

“Thanks to Sisense, GameDay can provide access to data to customers and stakeholders faster and at scale. Being able to enable reporting in minutes and being able to export key dashboards and graphs and drop them in a board report is so valuable to us and our customers. We have had great feedback about that when we’ve presented GameDay View to potential new customers,” Chris said.

The first use case for GameDay View was Hong Kong Rugby Union. Before GameDay View, the rugby club would pay consultants every three to four years to find out how many people were participating in the sport.

“GameDay View, powered by Sisense, has been able to simplify that process for them. They now have one centralized database where their participants are managed. They are able to access in real-time how many participants they’ve had and growth year on year,” Chris said.

GameDay View also means customers don’t need to rely on manually intensive Excel spreadsheets or expensive, outsourced BI tools. 

“We can use the AI to predict where we’re going to land in a certain month or so. Being able to predict what retention is going to look like, being able to set KPIs so organizations can measure that growth of benefits,” he said.

“Having the data so accessible to provide real, actionable decision-making, and the ability to make critical informed decisions for future planning is so important to us and our customers. In fact, it is vital to any organization. It’s the way of the future.”

Sisense’s Regional Vice-President of APAC, Eyal Mekler, says GameDay is an exceptional example of how AI can be seamlessly infused into sports technology to improve efficiencies, increase sports data transparency and boost sports community engagement.

“We’re proud of the way Sisense is helping open more real-time, actionable insights for sports bodies and institutions. GameDay’s success is a testament to how smart use of data analytics, combined with exceptional innovation can rapidly transform an industry for the better.”

Today, more than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the No. 1 Business Intelligence company in terms of customer success, Sisense has also been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, five years in a row.

GameDay works with a wide variety of organizations, from national governing bodies and sporting federations, right through to professional teams and clubs. Headquartered in Melbourne, it has offices in Auckland, London, and Manchester. 

GameDay also has an online auction platform for professional teams, clubs, and foundations. In Australia, it works with the AFL and professional clubs, right down to grassroots organizations. Internationally, GameDay works with the likes of Athletics New Zealand, the Rugby Football League, and Chelsea Football Club in the UK and Basketball England, Basketball Ireland and the International Bowling Federation.