GivingDNA, the industry’s first all-in-one fundraising analytics, data visualization, and wealth profiling tool, announces the addition of two new features: the ability to see donor coverage ratio and to visualize and filter on the ethnicity of their constituents.
Inflation, economic volatility, and shifts within the philanthropic landscape will challenge fundraisers to adopt strategies such as; reactivating and retaining current supporters, acquiring more donors, and growing mid-level giving. GivingDNA’s new coverage ratio feature simply tells their donor data story in an easy-to-understand dashboard. This capability allows fundraisers to use real-time analytics to understand and prevent lapsed donors, adjust strategy, and shift focus on the most viable segments. The platform provides strategic insights and analytics at their fingertips without additional interpretation.
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Additionally, GivingDNA’s new ethnicity demographic filter provides fundraisers with more ways to customize communications to diverse audiences. Industry resources, including Tides, Lilly School of Philanthropy, AARP, and others, report that members of all ethnic and racial groups donate time and money because they feel a sense of responsibility to their families and communities and feel satisfaction from helping others. But the way they gave varied. The new ethnicity features enable GivingDNA to provide data that allows fundraisers and marketers to understand these differences and hyper-personalize their strategies to engage each unique donor community.
“Fundraisers and marketers are at a crossroads. It is important to mine the information they collect about their constituents to better understand the demographics of who is actively donating and deduce how to expand the pool,” states Rebecca Gregory Segovia, General Manager of GivingDNA. “GivingDNA unlocks the potential of diverse donor audiences. Identifying their donors’ passions, giving patterns, media channel behavior, and other signals will allow fundraisers to know and engage them in a meaningful way.”
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