Global Financial Services Firm Reports Annual ROI of 42 Percent Deploying Nexj Systems CRM
Investment by one of the world’s largest banking and financial services organizations leads to direct benefits of 57% in terms of productivity and reduced marketing costs
NexJ Systems Inc. (TSX: NXJ), a provider of intelligent customer management solutions to the financial services industry, announced today that a report from technology research firm Nucleus Research showed how deploying its software enabled one of the world’s largest banking and financial services organizations to report an annual ROI of 42% with a payback period of 2.8 years. It also helped the firm increase data capture by 25 percent, reduce technology costs, increase sales, boost manager productivity and customer satisfaction.
According to the Nucleus report, the firm deployed NexJ Systems’ CRM to replace its aging Oracle Siebel applications, enabling it to improve technology management with a platform that could support new communication channels and embedded analytics and insights. The move allowed it to provide salespeople and managers with capabilities for data-driven decision making, reduce the burden of manual data entry, and support more intelligent interactions with clients with next-best action recommendations gleaned from both internal and external data.
The bank needed an application that could enable it to better differentiate itself with actionable analytics, giving salespeople insights on the next best action needed based on transactional and portfolio data as well as positive or negative news in a specific sector. It chose NexJ Systems over other vendors based on the company’s functional capabilities in specific areas including analytics, administration, mobile, desktop integration, client management, and sales and service delivery, as well as user interface.
“Looking ahead five years, Nucleus sees the full realization of orchestration and the dominance of AI and bots presenting new opportunities – and challenges – for CRM vendors and decision makers,” says Rebecca Wettemann, VP, Research, Nucleus Research. “NexJ Systems’ investments in AI and other edge technologies help it maintain its position as an Expert in the CRM Value Matrix.”
NexJ Systems was chosen for a number of reasons, the most important being the flexibility of its platform that allowed the firm to integrate more easily with its other peripheral systems. Trust shown by other financial firms also made a difference, NexJ has deep domain expertise and experience in deploying large-scale global implementations. NexJ was further able to demonstrate support for regional compliance and cross-border data jurisdiction.
“NexJ Systems is the CRM vendor of choice because, in this scenario, the firm recognized the ability to elimination legacy software license maintenance, redeploy IT and administrative staff and reduce marketing costs. Nucleus expects that productivity improvements will increase over time as use of the system expands,” says Matthew Bogart, Vice President of Marketing at NexJ Systems Inc.