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Guidehouse Insights Names Waymo, Nvidia, Argo AI, and Baidu the Leading Companies Developing Automated Driving Systems

A new Leaderboard report from Guidehouse Insights examines the strategy and execution of 15 companies developing automated driving systems (ADSs), with Waymo, Nvidia, Argo AI, and Baidu ranked as the leading market players.

For the ADS industry, 2020 proved to be just as challenging as it was for most business segments thanks to the COVID-19 pandemic. Lockdowns caused disruptions to on-road testing that in many cases lasted several months. However, 2020 also helped to highlight business opportunities, particularly around the delivery market for automated vehicles (AVs). According to a new Leaderboard report from Guidehouse Insights, Waymo, Nvidia, Argo AI, and Baidu are the leading companies developing automated driving systems.

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“These leaders are already considered advanced in terms of the development of ADS technology and have also accumulated some years of experience in testing and prototype deployment,” says Sam Abuelsamid, principal research analyst with Guidehouse Insights. “They have also supplemented their technological capabilities with prominent plans to deploy automation for transportation as a service either in house or with partners.”

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Last year, the industry’s trend toward consolidation continued, with both small startups and large well-funded companies giving up on going it alone. Uber decided to cease its internal development of ADSs, selling its Advanced Technology Group to Aurora, and Zoox sold itself to Amazon. Volkswagen completed its investment in Argo AI and transferred its ADS team to Argo, while Aptiv and Hyundai Motor Group created their Motional joint venture. Volvo and Fiat Chrysler both teamed up with Waymo to use the ADS developed by the Alphabet subsidiary. At the opposite end of the market, Voyage was acquired by Cruise and its unique model of providing mobility services to retirement communities is being shelved.

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The report, Guidehouse Insights Leaderboard: Automated Driving Systems, report differs from prior rankings for AVs. Rather than focusing on the companies that will be deploying AVs to the end consumer market, this report evaluates the companies actually developing the ADSs. All of the companies included are developing systems for light to medium duty vehicles, and that is the primary focus of the evaluation. A total of 15 companies have been ranked, and the report assesses which companies are best equipped to be the leaders in the development of ADSs. An executive summary of the report is available for free download on the Guidehouse Insights website.

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