How Social Media Influencer Marketing Converts Target Audiences into Sales, According to DesignRush

By AIT News Desk On Jul 2, 2020

70% of millennial consumers say their shopping choices are influenced by the recommendation of their peers, including influencers. DesignRush outlined the ways in which influencer marketing can help brands convert audiences

70% of millennial consumers say their shopping choices are influenced by the recommendation of their peers, including influencers.

DesignRush, a B2B marketplace connecting brands with agencies, shared the ways that influencer marketing is an effective method for brands to convert audiences.

The ways influencer marketing converts target audiences are:

1. Higher engagement rates

Influencers achieve 16 times higher engagement rates than paid media.

2. Targeted audience

Influencers attract like-minded people, so they can impact the buying decision and cultivate the leads with a group of highly-targeted people. There is less trial-and-error than in other marketing methods.

95 Percent of Retail Leaders Prioritize AI, but Only 40 Percent Feel Ready Due to Data Gaps

Nov 21, 2024

Baffle Announces Vector Database Protection to Enhance Data Security for GenAI Applications

Nov 21, 2024

H2O.ai Generative and Predictive AI Now Validated on the Dell AI Factory with NVIDIA

Nov 21, 2024

Prev Next 1 of 40,899

3. Return on investment

For every dollar that’s invested in influencer marketing, companies are earning at least eight times more.

4. Effectiveness

94% of marketers believe that influencer marketing campaigns have been effective in improving their brand’s marketing strategy and results.

5. Growth

It’s estimated that in 2018, influencer marketing was already worth $1.7 billion and it is one of the fastest-growing customer acquisition models.

Brands can explore the top influencer marketing agencies by location, size, average hourly rate and portfolio on DesignRush.

DesignRush.com is a B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.