The intricacies to be considered while designing websites

Have you ever designed a website? Designing a website requires some great professional skills. Web designing should be your passion, and the total approach towards hosting a professional website should be innovative and appealing. Most of the designers do a routine job, while industry professionals reveal that there are a number of factors associated with designing of websites.

Web Design Basics for Better Search Results

To grasp, the basics, a designer should understand that the website ensures the brand’s online presence. At the same time, it is a platform to display products and services to the global audience. Therefore, it is important for the designer to understand the brand’s market reflection and the consumer expectations associated with the same. Industry experts suggest that a good designer should focus on quality content, and visual aspects related to creating an appealing display. In addition, to make it catchy and informative, a website should conceptualize the product or the service provided and contribute towards igniting right consumer perception.  At the same time, any particular website needs to work on defining the levels of consumer engagement, continuously.

How can you win a high ranking through designing a website?

Every website designed, for that matter of fact, so far has been judged by the global consumers. The number of footfalls determine the ranking somewhat, and the technology intervention can be a key driving factor. Moreover, the website needs to be search engine optimized in order to reach out to the consumers. But how can you ensure that?

Reputed web designers interviewed from the US, reveal that there are various aspects that can put your website ahead from the competitors. Listing such aspects down, we understand that

• Design & aesthetics do matter while creating the maximum consumer appeal
• Quality content and presentation is the key to drive consumers in gaining useful information

Driving the footfalls can be the best strategy to improve website ranking. However, technology can play an important part in enhancing the rank of the website concerned.

How can you work on gaining a competitive edge as far as web design is concerned?  

Now, here begins your challenge. You have to keep in mind that maintaining a good-looking, neat website is not enough in the present market context. As a website designer, you have to make a popular design to create “Love at First Sight” kind of impression with the consumers. At the end of the day, however, the website should attract the right kind of consumers and generate high levels of product interest.

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Experts recall that getting a higher rank for the concerned website is only possible through improving online visibility. Improvising of the online visibility can require:

• Regular audit of website
• Incorporate hyperlinks
• Update the user interface
• Optimize the website UX design for better customer experience
• Maximize the impact of search engine optimization
• Optimize speed of information display categorically
• Optimize the design homepage
• Incorporate quality content

It is important for the designer to understand the requirement of careful audits, as it helps in comprehensive information dissemination. Blending the concept of Hypertext Transfer Protocol (HTTP), with ‘Secure Socket Layer’, should be implemented to ensure data security.  However, getting your website optimized through the platform of Google, gives an absolute data protection.

How does HTTP work in encouraging data security and get your website achieve a high rank?

It is interesting to note that, HTTPS is recognized by google as one of the best practices. Enabling the same on Google platform, can encourage an improved data security.

Experts from the web designing industry reveal that, HTTPS offers three basic data protection mechanisms

• Encryption

• Data Integrity
  

• Authentication

At the same time, the website should always be backed by an updated and expert UX or user interface. Creating an innovative platform is important so that repetitive consumer footfalls take place. Enabling technology features can facilitate a higher ranking process.

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Is Website ranking related to improved consumer experience?

Experts do agree that optimizing user experience is significant to achieve a better customer experience. An improved user interface is directly related to a higher user experience which helps your website to get a better rank in the search engine platform. Search Engine optimization is thus, another chosen criteria to create a visible, much sought after and available website that can create a strong impression in the minds of consumers.

How can optimizing homepages help you to achieve a higher ranking?

Homepages or landing pages are where you get to communicate with your customers. These have to be most visible pages driven through demanding keywords. At the same time, web design consultants reveal, nobody prefers a website with a slow loading speed. This can divert the potential customer to the competitor website.

Is website ranking related to content quality?

Industry professionals disclose that content is king and hence relevance of content is required to attract consumers.  It is useful to hire a content writer who has prior knowledge and understanding about how to optimize content for search engines.

Conclusion

Designing websites for products and services require technical skills, knowledge of the digital market coupled with a thorough comprehension of the brand concerned. A qualified web designer needs to take into consideration all the aspects, while designing a website to attract the right type of consumer. Achieving a high ranking of a website can help the brand to penetrate the market  within the stipulated time framework.

[To share your insights with us, please write to sghosh@martechseries.com]