Huntsworth’s MEDiSTRAVA Acquires Medical Analytics firm MedEvoke
Huntsworth, the international healthcare and communications group announces the acquisition of US based medical analytics consultancy MedEvoke.
MedEvoke, will retain its name and operate under the MEDiSTRAVA umbrella making it the largest global consultancy for medical analytics and application of artificial intelligence (AI) for pharma and biotech clients. The MedEvoke senior leadership team and all staff will be transitioning with the company.
“As we double the size of our medical analytics group over the next 12-18 months our acquisition of MedEvoke will enable us to rapidly scale our existing team to support the outsourcing of medical analytics for medical affairs and its cross-functional partners,” said Elaine Ferguson, Chief Executive Officer of MEDiSTRAVA. “MedEvoke is a natural fit to our industry leading medical analytics expertise, and we will continue expansion through investing in and creating new products and services.”
The increasing complexity of data insights and evidence sources is driving the medical affairs functions of pharma, biotech and life sciences companies to seek analysts and AI specialists to help to gather, interpret and advise on insights and implications. This acquisition enables MEDiSTRAVA to offer comprehensive medical analytics and AI-powered intelligence gathering that is unrivalled in the industry.
The team will function as a core part of MEDiSTRAVA Consulting – a multi-functional, global group of more than 60 strategic specialists from across investor relations and corporate communications, medical and regulatory affairs and Health Economics and Outcomes Research (HEOR) to market access and advanced analytics and technology platforms.
With the integration of MedEvoke, Anna Walz, founder of MedEvoke, will become a non-executive director role for MEDiSTRAVA as a senior strategic advisor to the executive leadership team and retain her affiliation with MedEvoke as founder and CEO Emeritus, MedEvoke. Marc Sirockman, president of MedEvoke, will take on a broader executive role within MEDiSTRAVA as Global Chief Commercial Officer. Sirockman will retain his position in MedEvoke as Chief Executive Officer working with his existing leadership team and supporting integration.
“I am excited about this opportunity to combine the power of MEDiSTRAVA and MedEvoke to create the industry-leading medical analytics consultancy,” said Sirockman. “We have seen the appetite for medical analytics expand dramatically over recent years and the immediate acceleration means that our team must be prepared to meet the industry’s requirement for volume and expertise. This new organization anticipates the needs both for innovation and the effective use of real-world data and insights to inform medical strategy and measure impact.”
The combined MedEvoke and MEDiSTRAVA group brings an enhanced set of capabilities within the scope of medical analytics to address increasing sources and complexity of data. Expertise from the group combines insight generation from multiple real-world evidence sources, AI-powered business intelligence reporting enabling rapid and extensive analysis of multiple data sources, advanced sentiment analysis extending multiple traditional and social channels, as well as established tools and platforms that combine AI, advanced analytics and user-experience design.
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