Leading Digital Marketing Group, Incubeta announced their recent acquisition of analytic experts, Panalysis. The acquisition of the Sydney-based company will expand Incubeta’s global expertise, allowing them to continue driving growth for businesses across the world, while building upon the existing partnership Incubeta currently has with Google.
Present in over 18 countries globally, Incubeta is a market leading specialist that uses the power of digital to unlock and amplify business growth potential through bespoke, localised digital solutions with global expertise. Founded in 2001, Panalysis specialises in Strategy & Design, Implementation, Data Quality & Support, Operational Support, Google Marketing Platform and Consulting services, gaining notoriety in 2006 as Google’s first premium partner in Australia, and one of the first 15 globally.
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Panalysis’s capabilities and business mantra complement that of Incubeta’s and with this acquisition Incubeta boosts its local expertise , and expands its capabilities to drive true business growth for its customers.
Lars Lehne, Group CEO of Incubeta comments: “Expansions such as these are a key part of our global growth strategy, and having Panalysis join the Incubeta family fits squarely with our ongoing strategy of acquiring companies that complement our core business in digital marketing. I’m excited for Incubeta to expand its existing business in Australia, and the acquisition of Panalysis will only bring us closer to our customers and contribute to our recognition as digital marketing experts”.
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Rod Jacka, Managing Director of Panalysis, Australia comments: “We’re proud to be joining the Incubeta team. After a comprehensive planning process to best position Panalysis for future growth and expansion, we are confident that the strength of Incubeta’s leadership, the alignment of our respective values and our combined passion for and experience in digital and analytics is a natural fit that will prove to be a long and successful relationship. Key to our decision was our focus on clients and the ability to serve them better. Through access to greater resources and an increased ability to attract world-class talent, Panalysis will extend the depth of our services to further support our clients’ goals and outcomes, all whilst maintaining our small by design, boutique, high touch approach to client service”.
Sam Shennan, Managing Director, Incubeta Australia comments: “We’re thrilled to have Panalysis join the Incubeta family in Australia, and this acquisition is a fantastic opportunity for us to expand our existing best practices, using their analytical expertise and disciplines to champion growth for our clients and ultimately drive improved performance”
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