Infinitive Announces New Retail Media First Party Data Analytics and Monetization Service

Infinitive, a leading technology and transformational consultancy announced Infinitive’s new First Party Data Analytics and Monetization Service, which helps retailers transform their business to effectively monetize First Party customer data – in the same way a media company does – in order to capture share of the anticipated $50B+ retail media market growth over the next 4 years.

Infinitive’s new offering, based on proven media monetization approaches, provides retailers a step-by-step process to increase revenue, enhance customer personalization, and integrate brands and partners in a secure way – all centered around building and maintaining trusted customer and brand relationships.

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Infinitive’s offering collects the data by developing a First Party customer data strategy, designing a unified data architecture, and implementing new data solutions into the existing business operations. Next, it protects the data using 1st party data privacy policies, security and access management, and cloud governance best practices – policies, procedures, and controls. Finally, it builds a First Party data “Connect” Plan and ROI, leveraging advanced ad solutions, optimized omni-channel marketing integrations, secure data sharing between partners and brands using cleanrooms, and implementing differentiated Data as a Service products. Potential benefits include the ability to drive new revenue streams, experience high-profit margins, and expand with additional sales.

“We have over 20+ years consulting in the retail and media space and understand the business and technology challenges our clients face daily.” said Denis McFarlane, CEO of Infinitive. “We are pleased to be able to help businesses optimize their First Party data to increase their revenue.”

As ecommerce and retail media continue to grow, now is the time to take advantage of digital advertising to connect with customers as they shop. Retail media will drive more revenue into your business by empowering companies to expand products and services with partners to enhance customer experience and keep up with new marketplace trends.

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