Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology
Influencer, the leading influencer marketing platform, announced it has closed £3million (± $3.6million) in Series A funding, deployed by Puma Private Equity. The funding will be used by Influencer to drive new innovations within its platform and expand its global presence.
Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 23 year old Ben Jeffries who leads the company as CEO, and 25 year old world-renowned YouTuber and creator Caspar Lee, Influencer Chief Visionary Officer (CVO). In January 2019, Influencer bolstered its board with the appointment of serial entrepreneur Adam Ludwin, co-founder of search intelligence company Captify and growth marketing agency Inflecto Media as Director of the Board.
Backed by some of the world’s largest creators, Influencer is currently growing at 420% year-on-year and is already working with many of the world’s leading brands, including Boohoo, Alibaba, Pepsi, Starbucks, Pantene, Uber Eats, PrettyLittleThing and Apple Music, to name a few.
Influencer’s proprietary technology simplifies the influencer marketing process for both advertisers and creators. The data-driven end-to-end technology platform provides global advertisers with access to a network of premium macro and micro creators vetted for authenticity, quality and creativity based on powerful first-party data. Bringing together creator discovery, creator relationship management, campaign management and campaign reporting, along with enriched actionable insights, the platform empowers brands to make smarter decisions on any of their influencer activities across the globe.
Influencer will now further build out its team of industry-leading experts and double its headcount by the end of the year, including making a series of key hires to its global management team. The company will also open its first US office in New York, led by CEO Ben Jeffries, with expansion planned to the West Coast over the next year.
Along with scaling its development team, Influencer will be releasing its mobile app, which “allows brands and content creators to create meaningful relationships in a way that has never been seen before”, said Co-Founder and CEO Ben Jeffries.
Commenting on the funding Jeffries said, “Puma Private Equity shares our vision and I’m thrilled to be working with them. Their backing validates our proposition and will enable us to now significantly scale our offering globally and continue to solve the problems currently facing brands and creators.”
Co-Founder and CVO Caspar Lee added: “At Influencer we pride ourselves in being by creators, for creators, with a team who embody this new era of creativity and enjoy unrivalled relationships with the world’s leading creators. Our shared vision allows us to create unique and seamless collaborations between creators and brands that transform the influencer marketing ecosystem and engage consumers through authentic and creative campaigns.”
Puma Private Equity is a leading provider of growth capital to small and medium-sized businesses across the UK, and partners with management teams to accelerate growth and help businesses achieve their potential.