Infotools Announces New Integrations With Leading Data Collection Platforms Voxco and FocusVision Decipher

Infotools Harmoni analysis software connects seamlessly, in real time, with popular market research data collection platforms

Infotools, a global leader in market research analysis solutions, has launched integrations with market research data collection leaders Voxco and FocusVision Decipher. Both popular market research platforms now have direct connections with the Infotools Harmoni solution for powerful data processing and visualization.

“This integration offers market researchers best-in-class solutions from ‘data to dashboard,'” said Geoff Lowe, Executive Director of Infotools. “FocusVision Decipher and Voxco already lead the industry with their survey platforms, and this seamless connection allows collected survey data to flow – in real time – into Infotools Harmoni, where it can be quickly organized, analyzed and transformed into sharable stories and dashboards that deliver powerful insights. Researchers using Harmoni can deliver better insights faster, helping their stakeholders make better data-driven decisions before anyone else is even out of bed.”

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Key benefits include:

• Real-time data updates: As respondents complete a survey on either the FocusVision Decipher or Voxco platforms, data is instantly accessible in Infotools Harmoni so it can be analyzed.
• Data integrity: The integration offers a native connection, so data does not need to be converted for analysis, meaning its characteristics remain intact.
• Reports in minutes: Data easily transforms to insights, and continually updated reports and dashboards are easy to export for stakeholders.
• Faster workflow: Connecting projects from one platform to another is now simpler, and automatic updates help users avoid time-consuming data imports, exports and copying.

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Voxco’s Dushy De Silva, Sales and Client Services for the Asia Pacific region, said, “Infotools has an impressive track record for providing high-end analysis tools. We’re very pleased they’ve added Voxco Data Collection as an integrated data source on their Harmoni platform. It can only add value for our clients.”

FocusVision CEO Zlatko Vucetic said, “Speed to insight increases in importance when businesses understand the value of always-on customer feedback. The integration between FocusVision Decipher and Infotools Harmoni will help business leaders to make real-time customer driven decisions to gain a competitive edge.”

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Infotools Harmoni is a cloud-based software platform purpose-built for market research data – from data processing through to analysis, reporting, visualization, dashboarding, distribution, and data alerts. It is data agnostic, and supports not only these live API connections, but also a wide range of other data sources such as SQL, SPSS, Excel, CSV, tab delimited files and more. The platform harmonizes data from multiple sources into one usable data set, using the power of automation and machine learning, along with extensive domain expertise. The result is real-time insights based on the very latest available data, presented and shared through advanced reporting, dashboards and storytelling capabilities.

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