Internet of Things Is Fueling Restaurant & Retail Operators’ Growth
Bloom’s Detailed WiFi Analytics, Customer Profiling and Behavior-Driven Triggered Marketing Are Revolutionizing Restaurant & Retail Marketing
Bloom Intelligence, a leader in WiFi marketing and location analytics, continues its forward-facing innovation in WiFi Analytics and Marketing. Collecting and analyzing customer data through WiFi sensors, guest WiFi, WiFi landing pages, and other sources of data is becoming vital in the restaurant and hospitality industries, and Bloom is paving the way with its restaurant growth tools for multi-unit chains.
Restaurants are experiencing more competition than ever, which underscores the importance of collecting data to personalize marketing campaigns and reduce costs in operations. Bloom collects customer presence analytics, demographics and behavior data using existing guest WiFi, whether or not customers log in. Bloom then aggregates customer data from online sources, social media and point-of-sales systems. The data is cleaned and presented in an easy-to-read graphical dashboard where it can be used to optimize operations, make data-driven marketing decisions, and execute marketing campaigns. Campaigns can be measured down to a customer walking back in the door.
Bloom utilizes advanced algorithm sets that include machine learning and predictive analytics to provide deep actionable customer insight that can be used to create automated and triggered marketing campaigns to send messages, offers or surveys based upon customer behavior.
“Bloom’s growth tools give offline locations access to customer data such as dwell times, names, verified emails, and marketing tools that only online ecommerce companies had before Bloom Intelligence,” said William Wilson, Founder and CEO of Bloom Intelligence. “Imagine growing your customer database 10x faster and having the tool sets that can create triggered campaigns based upon customer behavior, and tracking those marketing campaigns down to tangible ROI. That’s the power of Bloom Intelligence.”