Intuit has acquired the developers of AI-powered strategy platform Origami Logic. Silicon Valley-based Origami Logic are the makers of an expert analytics platform that can extract meaningful insights from very large datasets.
The development is in synchronization with Intuit’s ambition to accelerate its Artificial Intelligence capabilities, the desire for which was expressed by its newly appointed CEO. The acquisition bolsters Intuit’s inventory specific to data streamlining and software architectures, in turn, helping the company to unlock new horizons for its customers.
Intuit’s renowned products include –
- TurboTax
- QuickBooks
- Mint
- Turbo
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“As we enter our next chapter of transformation, having a strong data architecture lies at the heart of Intuit’s strategy to deliver valuable insights to our customers,” said Sasan Goodarzi, Intuit’s chief executive officer. “This acquisition will accelerate Intuit’s ability to organize, understand, and use data to deliver personalized insights that help customers quickly achieve success and build confidence whenever they use Intuit products.”
On the other hand, Origami Logic’s current platform is broad and generic with user-friendly tools meant to give its customers marketing insights through processing data from myriad sources. Origami Logic’s advanced data integration, ingestion, and analytics provide accurate results quickly and effeciently.
“Our focus today has been on applying science to the art of marketing. The challenges of taming diverse, rapidly changing and overlapping data sources are universal, and require both technology and human expertise to solve,” said Opher Kahane, Origami Logic’s chief executive officer and co-founder. “This has been our focus since our inception, and we are excited by the opportunity to apply this to the problems Intuit is solving for millions of customers.”
“We are impressed with the way the Origami team tackled their problem through the development of an elegant platform,” said Marianna Tessel, Intuit’s chief technology officer. “We are looking forward to integrating Origami Logic’s platform and expertise into our infrastructure to accelerate our journey toward delivering end-to-end experiences that delight customers.”
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