IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced a streaming event to address the impacts of COVID-19 on the Influencer Marketing industry.
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Join IZEA’s Founder and CEO Ted Murphy as he discusses the impact of COVID-19 on consumer spending and media consumption habits as well as opportunities, challenges, and ideas for those operating in the influencer marketing space. IZEA has fielded two unique consumer research studies analyzing the effects of COVID-19 on purchase decisions for specific products and industries. Murphy will present the findings along with insights developed by IZEA’s strategy team to help both marketers and influencer navigate the evolving landscape.
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This webinar will cover topics such as:
- Media consumption habits among consumers restricted to their homes
- The Social platforms people plan to lean on while remaining at home
- The products consumers plan to buy online when confined to their homes
- Product pricing strategies and timing impacts
- Alternative influencer strategies to align with consumer behaviors during this period
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