Kain Automotive Leverages Orbee to Bring Data Driven Insights to Digital 20 Groups

Orbee, a leading provider of digital marketing analytics, data, and automation solutions to the automotive industry, has partnered with Kain Automotive, an expert in automotive training, to rethink composite dashboards used by NCM’s Digital 20 Groups. In 2010, David and NCM created the first Internet/BDC 20 Groups in the industry and formed the first digital marketing 20 Group three years later. Kain Metrics was the original composite dashboard built for NCM 20 Groups and led the industry in dealership collaboration efforts. With more technology and data capabilities, Orbee has been tasked to build KainMetrics2.0. This update is poised to reimagine composite dashboards by leveraging Orbee’s unique marketing system to streamline how data is measured for traffic sources to the dealership website and third-party generated leads.

“Our desire to build a new composite dashboard came from the restrictions we had around access to comparative data points, but Orbee’s expertise has allowed us to open a new window of opportunity for us to gather data sets that showed how traffic and lead data can be correlated to entire consumer journeys,” stated David Kain, President at Kain Automotive. “We have historically made business recommendations based on aggregate reporting, and now with Orbee we have a level of granularity and transparency that was never possible before.”

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KainMetrics2.0 will provide 20 Group members with a “single pane of glass” to view all of their digital marketing efforts. The goal of this new composite is to drive accountability, awareness, and improve performance of a dealership’s marketing strategies. With a wide range of options to drive consumer traffic and leads, it has become increasingly difficult for dealerships to track the success or failure of their partner campaigns.

“With new tools to make reporting more streamlined, Kain’s NCM 20 Group members can spend less time on tedious reporting and more time on valuable insights,” stated Peter Fong, Chief Commercial Officer of Orbee. “Focusing on finding opportunities in data and taking action will help these members come out on top in the ever-changing market.” Dealerships who participate in the program will have access to monthly webinars, benchmarking data, and best practices from top industry experts.

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