MERGE Creates “Analytics On-Demand” via Strategic Partnership with Big Chalk Analytics

Innovative Collaboration to Help Clients Realize the Possibilities of Data

MERGE, a premium creative, marketing and technology company, announced that it will offer marketing and business intelligence executives greater data impact by providing on-demand access to over 1,300 analytic talents through an exclusive partnership with Big Chalk Analytics.

.@mergeworld, a premium creative, marketing and technology company, announced today its partnership with Big Chalk Analytics.

The partnership, effective immediately, will provide organizations with data analytics and insights tailored to specific business challenges—allowing them to better understand their customers and boost their overall competitive advantage.

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Now more than ever, organizations have exponentially increasing amounts of data accumulating in real-time. As the market becomes more complex and customers demand a more personalized experience, translating this data into real-time, actionable insights is critical.

“Understanding customer interactions across all touchpoints remains the #1 challenge for marketers—and too often Big Data yields little meaningful insight,” said Patrick Venetucci, CEO of MERGE. “With Big Chalk Analytics, our clients now have access to world-class analytic specialists capable of generating strategic insights, new idea pathways, and business impact. We’re proud to be a leader in the way the industry delivers data analytics.”

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“Successfully leveraging data in practical and actionable ways requires analytic rigor, thoughtful interpretation, and sophisticated execution,” said Scott Moore, co-founder of Big Chalk Analytics. “Big Chalk’s data analytic and technological expertise will be naturally complemented by MERGE’s ability to help translate powerful insights into meaningful programs, working collaboratively to overcome operational, organizational and governance hurdles. This partnership is not only a win for both parties but especially so for clients.”

Alongside access to world-class, strategic analytics talent, the On-Demand offering is flexible and data agnostic and offers the opportunity for access to emerging areas of analytic specialization.

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