Mix Limited Unlocks Power of Data Using Halo’s Analytics Platform
Leading New Zealand Skincare and Cosmetic Manufacturer Attracted by Halo’s Ease of Use, Local Service and Cloud Architecture
Halo, a division of Logility, Inc., announced that Mix Limited, a leading skincare and cosmetic manufacturer in New Zealand, has selected Halo as its preferred provider for self-service analytics and reporting. Using Halo’s proven cloud-based, user-friendly analytics platform, the Mix team will gain faster access to critical sales and financial data to support business growth.
Mix Limited founders Shane Young and Anthony Gadsdon created the company in 2000 with a washing machine pump and a credit card. Since then Mix Limited has been on a mission to create high-quality, natural and accessible products. With category-leading brands including Essano, New Zealand’s top-selling natural skincare brand, Mix Limited is now one of the fastest-growing Fast-Moving Consumer Goods companies in New Zealand. It also boasts the largest percentage of products of any leading skincare brand in New Zealand certified organic by Ecocert, the world’s largest cosmetic certifier.To stay ahead of Mix Limited’s impressive growth, the company realized it needed to accelerate the speed and accuracy of decision-making. According to executives, its legacy process created multiple challenges including: data was difficult to access and manual manipulation was near impossible and highly error-prone. To support the company’s profitable growth Mix Limited selected Halo to provide employees with broad access to business data across multiple sources and enable the ability to analyze the data in creative ways.
“Halo has a strong track record of supporting leading manufacturers in New Zealand,” said David McKeown, Mix Limited’s chief financial officer. “Our primary requirements were for a user-friendly, local, cloud-based solution. We focused on Halo immediately because we knew users would love the intuitive interface, it’s supported locally and the cloud architecture aligns with our long-term IT strategy.”
“We see many companies like Mix Limited that have outgrown their ERP system’s native reporting tools,” said Keith Peterson, president, Halo. “Companies like Mix Limited need the ability to turn disparate sources of information into actionable business insights. In today’s hypercompetitive environment, it is critical to have access to the right information at the right time to make smarter decisions faster.”