Company to unify media buying across all channels under one division to provide clients with omnichannel approach powered by SimioCloud
Moore, a leading constituent experience management (CXM) company, announced the launch of Moore Digital, a digital agency for nonprofits. Moore Digital will provide clients with strategy, analysis, audience building, testing and execution services covering all digital channels including search, social, display, video/CTV, audio, text and email as well as content strategy, site design and a full suite of digital products and services. The company will leverage the Moore media buying platform powered by SimioCloud.
“Through insight-powered strategies, best-in-industry analytical and data tools, and an omnichannel marketing approach, Moore is positioning our clients to reach their current and future donors regardless of channel or platform.”
Moore Digital will be part of a consolidated group of Moore media buying companies led by Janet Tonner, executive lead for the Moore media buying division. Scott VanderLey, previously senior vice president of Digital Services at Moore, has been named president of Moore Digital and will report to Tonner.
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“It is a privilege to serve some of this nation’s greatest causes. To continue to best serve them, we needed to provide them the most innovative and advanced digital guidance and execution,” said Tonner. “That is why we are putting many of our finest digital and media talent under the same virtual roof and empowering them with our own media buying platform powered by SimioCloud.”
With over 50 employees, the company will be directing digital strategy for some of the most respected nonprofit brands in the country. Moore Digital will be a Moore platform resource working across agency clients to maximize program integration and deliver transformational fundraising results across all channels.
“I’m proud to be leading such an innovative team with some of the most forward-thinking and experienced digital marketing strategists,” said Scott VanderLey, president of Moore’s Digital. “At Moore’s Digital, we will provide industry-leading user experience design, data and analytics, as well as media buying power to increase client performance.”
“Clients of Moore’s Digital, which include some of the most respected nonprofits in the U.S., will leverage media buyers, strategists and analytic professionals to support their programs with our own media buying platform powered by SimioCloud,” said Gretchen Littlefield, chief executive officer of Moore’s. “Through insight-powered strategies, best-in-industry analytical and data tools, and an omnichannel marketing approach, Moore’s is positioning our clients to reach their current and future donors regardless of channel or platform.”
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